|Click on each image for larger view.
In a delicately illustrated collection,
controversial author Robert Mikkelsen goes against conventional
wisdom by exploring the tactical elements of the highly complex topic of
weight control. Identifying sustainability as the core issue, Mikkelsen
uncovers an intuitive approach using passive mechanisms to emotionally
release people from guilt. The story is positive and uplifting, yet
contains a powerful message to help people restart a new lifestyle
Most people can lose weight dieting, but unfortunately 95% of them will
gain the weight back. While understanding and managing one’s emotions
are important, simplifying the process by removing emotion becomes
paramount to discovering a repeatable first step. “There is no emotional
wagon to fall off and no emotional wagon to get back on,” states
Robert Mikkelsen. “Simplifying the process by creating a repeatable
first step is fundamental to sustaining weight loss.”
What others are saying...
"Big Belly Bob is one of those rare books
that changes the way you think. Keeping true to his message, Mikkelsen
reaches out to his audience in a child-like manner, sharing an
experience that can be applied to any problem, not just weight loss."
--Matthew Tarzon, NASM-Certified Personal Trainer
"Mikkelsen assures us that we do not have to
understand the complex processes that occur in our brains to alter
destructive behavior. Rather, he invites the reader to see how a small
change in perception has the power to trigger a cascade of positive
shift in behavioral patterns resulting in big rewards."
--M. Paul Zimber, Ph.D. Chief Neuroscientist, Inertia Scientific
"Mikkelsen tactfully uses humor to address
and disarm a sensitive issue. His approach of finding a passive trigger
offers a fresh perspective that is both sensible and realistic."
--Kelly Ann Riley, Marriage and